Allied Business

Allied Business - CVBU deals in co-branding of Oils & Lubricants and other products which help in enhancing the performance of TATA Motors' vehicles. It also ensures recommended tools & equipments to be used in the service workshops. This helps to benefit our esteemed customers thereby providing them with genuine quality of products for regular vehicle maintenance at reasonable prices through our channel partners.

Co-branding Initiatives

Co-branding of oils & lubes with oil marketing companies is one of the major co-branding initiatives. In line with company's policy to provide choice to our customers, co-branding of engine oils has been done with following companies:

Co-branding Initiatives For Specialty Products

For Specialty Products, co-branding agreements are with following Oil Marketing Companies:

Co-branding agreements are also with major garage equipment manufacturing companies. This helps in providing genuine equipments & tools at reasonable & pre-defined prices to our channel partners which helps in faster turn-around time of vehicles & improves the workshop productivity leading to better profitability. It also ensures that our customers get best quality of service in our workshops.

A few other co-branded value added products offered to our customers are for Engine flushing, Cooling system cleaning, Fuel Injection system flushing & Fuel Induction and other assembly repairing.

VAS Vendor
Product Category
Workshop Equipment
Workshop Equipment
Workshop Equipment
Cleaning equipment, related parts and accessories and Detergents
Workshop Equipment
High Pressure vehicle washing pumps/ equipment's
Water Treatment and Rain Water Harvesting Equipment
Pneumatic Tools for Body and Paint Shop
Workshop Equipment and Other Electronic Equipment
Workshop Equipment
Workshop Equipment
Workshop Equipment (TruckCam Wheel Aligners)
Data coming soon!

Brands and their products

Bharat Petroleum Corporation Ltd.'s flagship brand - MAK Lubricants is one of the fastest growing brands in its category and has a wide range of products...
Sikand Standley Ent. Pvt. Ltd. is India's exclusive distributor for BG Products Inc., USA, which is the world leader in the manufacture of a broad line of professional automotive chemicals and conditioners...
Bridgestone is the world's largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products...