In continuation to our constant endeavour of bringing loyalty, following to our most successful mechanic Loyalty programme, we have launched one to our esteemed retailers. Tata Champion was started to have coverage across the country through which we can reach our customers at any block of India, to have increased parts range at the retailer counter, to create loyalty among the retailers.
By May 2013, this program has 10,000 registered champions across the country.
The Champions can accumulate and redeem the points either through a simple SMS or by uploading in the web portal. Redemption can be done as per the given catalogue which contains gifts like car, motorcycle, refrigerator, gold voucher, holiday packages, accident insurance, mobile phone etc.
The program is interactive as each retailer is provided with a unique user ID and password, which he can use to check the online status of his points, redemption of his gifts etc. on www.tatamotorschampion.com.
Success of the program lies in its ability to create emotional bonds with retailers and his family as a lot of the gift items are for the entire family - LCD TV, washing machine, pair of wristwatches, digital camera, gold vouchers etc.
Also, Retailer conferences are held where felicitation of retailers registered under TATA Champion - gifts are given to them through a formal ceremony. This recognition creates deep loyalty among the retailers community.